We love creators
At Ekylibr, we provide strategic advice to leaders and entrepreneurs, addressing specific or global challenges, while enabling them to gain perspective in order to reorganize their structure and implement effective management tools.
Flexible engagement models
Support tailored to your needs: one-time advice, long-term mission or equity participation
Advice on a specific niche
Deep expertise in specific areas where experience makes the difference
One-off or interim operational intervention
We don't stay on the sidelines: we work hands-on alongside you
Our spirit
Three attitudes that guide our approach
Mountain
An obstacle can seem insurmountable and dull, or majestic. By bringing you an external perspective, I will help you see your problems from a new perspective.
Ocean
Sailing has taught me that it is better to follow the currents rather than fight them. Together, let's identify the favorable currents that will carry you towards your goals.
Eky
Achieving the perfect balance is part of the bigger picture. Together, let's elevate our perspective to plan the best strategy for your business.
The team
Expertise at the service of your vision
Michael Dusong
Founder & Consultant
My involvement in various ethical startups over the past 20 years highlights my commitment to sustainable and responsible business practices. My goal is to take part in impactful projects and help entrepreneurs and company leaders maximize their potential.
Benefit from our team of freelance experts
Skills
Multidisciplinary expertise acquired in the field
Finance
- •Validation of the business model
- •Balance sheet and margin analysis
- •Definition and implementation of KPIs
- •Business plan
- •Fundraising and crowdfunding
- •Financial investment strategy
- •Real estate investment advice
Marketing
- •Business development / Business growth
- •E-commerce
- •Digital marketing strategy
- •Set up social network communication
- •Crowdfunding / crowdinvest strategy
Digital & AI
- •Web & mobile development
- •AI transition & business intelligence
- •Smart agents and business assistants
- •RAG & knowledge management
- •Data structuring for AI
- •AI change management
- •Odoo, Bexio, Zoho integration
Operations
- •Audit and recommendation
- •Management
- •Implementation of management and monitoring tools
- •Internal organization
- •Logistics optimization
Startup
- •External view of the business
- •Validation of the business plan (finance)
- •Optimization or development path
- •Roadmap and KPIs
- •Market research and feasibility study
Creativity
- •Design thinking
- •Product innovation
- •UX/UI
- •Art direction
- •Storytelling
Portfolio
Projects founded and supported with passion
EkyNavy
Maritime Tech
Dès 2025
Founder and CTO
Maritime application that transforms the traditional logbook into an intelligent mobile application.
View project
Ekybot
AI Orchestration
Dès 2026
Founder and CTO
Orchestration system for AI teams. A command center to pilot, coordinate and collaborate intelligent agents.
View project
Nuho Health SA
Nutrition Tech
Depuis 2025
CFO
Premium Swiss micronutrition: powdered multivitamin with 29 bioactives in active forms, formulated in Neuchâtel.
View project
Calenoo
Booking SaaS
Depuis 2026
Founder and CTO
Swiss online scheduling solution — a sovereign, privacy-respecting alternative to US booking tools.
View project
BeMyTalent
Business SaaS
Depuis 2026
Founder and CTO
All-in-one management platform for entrepreneurs: CRM, accounting, inventory and e-commerce integrations.
View project
LabelBleu.ch
E-commerce éthique
2007-2021
Founder and Chairman
First ethical home delivery e-shop in Switzerland, leading to market leadership.
RegioMag SA
Agence web
2012-2021
Founder and CEO
Web agency and digital communication.
OplaBio SA (UglyFruits)
Food Tech
2017-2024
Founder and Chairman
Make organic food more accessible to all by reducing food waste and promoting local products.
View project
Future 3.0
Fondation
2018-2021
Co-Founder and board member
A civic, apolitical and independent foundation.
Cap Amitié
ONG
2003-2008
Founder and Chairman
NGO operating in Dominican Republic.
Robin Des Fermes
AgriTech
2020-2023
Co-Founder and CTO
Digital tools for direct consumption.
View project
EasyWay Travel
Voyage
1996-2001
Co-Founder
Guide book and travel agency.
Services
How we can help you
Specialized Consulting
Targeted recommendations on well-defined niches to maximize efficiency
Operational Intervention
Punctual or interim assistance to manage immediate or temporary challenges
Startup Evaluation
Analysis of startup ideas, business plan development, and growth strategies
Process Optimization
Improvement of existing processes and integration of digital control tools
Definition of Specifications
Detailed Specifications for Web or Mobile Development Projects
Project Monitoring
Rigorous monitoring of web or mobile development projects to ensure their success
Fundraising Strategy
Effective strategies to succeed in your fundraising efforts
Strategic Coaching
Coaching sessions or in-depth discussions on operational or strategic issues
AI Transition
End-to-end AI transition support: audit, PoC, deployment and team training
Putting AI to work in your SME
Customer service, quotes, orders, documentation, quality: we identify where AI saves time, set it up on your data, and your teams keep the decision. Real case in production in the Swiss Jura.
See the use casesWhy Ekylibr?
What sets us apart
Book a 30-minute appointment now and discuss your project with Michael. It's free!
Let's discuss your project